What the App Store and Google Play ask for before a first release, filtered to your stores and account type. Tick items off as you go: your progress stays in this browser.
As an individual or an organisation. Apple charges a yearly membership fee, shown in your local currency.
Personal or organisation, aged 18 or over, with a one-time registration fee. You verify your identity, contact email and phone, and new personal accounts confirm access to a real Android device.
Both stores ask for one on organisation accounts (government bodies are excepted). Request it early: issuing it can take several days.
Apple asks organisations for a legal entity, a website on its domain and a work email on that domain. Google verifies the organisation's website too.
Not required, but sending a build to real testers before review catches crashes that would otherwise cost you a rejection.
Reusable sign-in details that always work, without one-time codes, with your servers switched on. Never use a real customer's account.
Both stores need the link in their console and inside the app. It should cover what you collect, who you share it with, and how long you keep it.
Required for every new app and update, including what the third-party SDKs in your app collect.
Declare why you use certain system APIs in a PrivacyInfo.xcprivacy file. App Store Connect rejects builds that don't, including uses inside SDKs.
Required for every published app and every closed or open testing track, even if your app collects no data.
Google asks for a clear in-app notice about how you use personal data before the system asks for a permission or consent.
If people can create an account, both stores require a way to delete it in the app. Google also requires a web link where they can ask for deletion without reinstalling.
If the main account uses a third-party login such as Google or Facebook, Apple asks for an equivalent option that limits data to name and email and lets people hide their email. Sign in with Apple qualifies.
Unlocking features or content inside the app goes through Apple In-App Purchase and Google Play Billing in most regions. Physical goods and real-world services must not.
Google Play requires it for new apps and updates since 31 August 2026.
Required for uploads to App Store Connect since 28 April 2026.
Set ITSAppUsesNonExemptEncryption in your Info.plist. Standard HTTPS through the operating system is usually exempt.
App Store: a name of up to 30 characters and a 30-character subtitle. Google Play: a 30-character title, an 80-character short description and up to 4,000 characters in the full description.
App Store: iPhone screenshots at 1179 x 2556 or 1206 x 2622 pixels, plus 13-inch iPad ones if you support iPad. Google Play: at least two, and four or more at 1080 pixels or larger for better placement.
App Store icon: 1024 x 1024 pixels. Google Play: a 512 x 512 icon and a 1024 x 500 feature graphic.
App Store Connect needs a support URL where people can reach you, and a copyright line.
Apple's ratings are 4+, 9+, 13+, 16+ and 18+. Google uses the IARC questionnaire. Answer again whenever your content changes.
Unfinished screens, broken links and screenshots that don't match the app are among the most common reasons for rejection.
Apple reviews most submissions within 24 to 48 hours. Google can take up to seven days, or longer in some cases.
Rules checked against Apple and Google on 23 October 2026. Stores change their rules often, so follow the official links before you submit.
We build mobile apps and take them through App Store and Google Play review.
Read the guide: How long does it take to build a mobile app?